I created a custom Roku channel that plays videos from my Vimeo Pro account using the direct mp4 links (meant for external players). I've discovered that as each video plays on my Roku channel it gets accessed multiple times in one session. So the play count on Vimeo stats for each video is getting inflated.
Yesterday I played an mp4 video from my Vimeo account through a test channel I created. I played it for a few minutes, then exited the VideoScreen and clicked to resume play. So the play count should be 2, but Vimeo says I played it 24 times.