Re: Using consistent currency in multiple channel stores?
Short answer: you individually can't - get over it - but ask RokuCo to update their tables instead.
Long answer: pricing at Roku is done as in Apple AppStore - in tiers, where each tier has fixed price in each currency, which are supposed to be "equal" and "fair" in some sense (more on that some other time but "currency exchange rate" ain't it - look up "PPP" instead). Currently Tier 1 per Roku is:
Comparing that to Apple's Tier 1:
so currently Roku is way off on Canadian and Euros and need to bump them up by 20% and 25% accordingly. Same arguments can be seen from both exchange rate and PPP tables but best would be to stick close to Apple's tables (why? because in 2014 Apple handled $15,000,000,000 in app sales specifically - that's $15 "B" or 15,000 Million USD if you will - so betcha they put lot of research what the app market bears in currency pricing).
RokuJoel - how often does RokuCo update the tier pricing tables? Is it on fixed intervals - or can we trigger a review?