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Roku mandates that all channels enable Nielsen DAR in their Roku apps. Even if the publisher does not have a direct relationship with Nielsen
We are about to submit our channel for certification, and we are going to show VAST tags (not using RAF backfill). Am I reading this correctly - is it REQUIRED that we enable Nielsen ad ratings?
We would prefer to not enable, but I guess we will if our channel wont get certified and published..
