Thanks for the quick response. Highly appreciate your help. Even i did play around a lot of with the sample UI components described in the documentation. Even i am thinking that lot of features in netflix are customized specifically for netflix and not available for rest.
Netflix is an HTML 5 app that uses a custom web engine that they designed themselves and utilizes the Roku NDK, which is not available to non-partners. It does not use standard Roku components. You can accomplish a similar look and feel with the 2D API if you're willing to put in the time, but to say that it's a lot of work would be an understatement.