It is possible - but you have to know the magic:
req = createObject("roUrlTransfer")
req.setUrl("http://localhost:8060/launch/12?" + magicParams) '12 = Netflix
res = req.postFromString("")
'if we make it to this line, call did not work
? "failure to launch", res
I don't know what the "magic" params are but I think the major channels already support this "
deep linking" feature.