When I saw the title of this thread I was hoping it was a "How To" on minimizing unfilled ad impressions. 🙂
Like you guys, I'm seeing most ad requests going unfilled, although it does seem to be getting slightly better day by day. I don't believe using a 3rd party to fill requests after giving Roku the first opportunity would violate the agreement, but I'd have to look more closely at what I signed. Finding a 3rd party ad service might be hard to do since they may only be used at the beginning of each quarter and then sporadically after that.
I too wonder why this happens every new quarter. I hate to say it, but I also wonder if the new "Roku Channel" has anything to do with our unfilled requests. I don't use the channel, but are its ad slots going unfilled? I doubt it.
Overall, I've been mostly happy with the agreement. The process has seemed to improve over time, but there have been several stumbling blocks and lots of back and forth at times when there's been a problem, but it also seems that every time I think things are running smoothly something like the beginning of this quarter comes along that makes me think, "What the heck is going on?".
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