I asked a similar question here
What is the market share of 4.3 and later vs. prior versions?
We can correlate public announcements of devices sold with release dates. Let's use this thread to accumulate information until Roku responds.link
Patrick Ellis, Manager, Developer Program at Roku:
We ended 2011 with approximately 2,500,000 players sold in total from first shipping the product (with just Netflix) in May 2008.link
Devices Sold 2010: 1,000,000 ("most gifted video device during the holidays, 2010") ("In fact, the Roku XDS was one of our own top-10 picks this year for gadget gifts.")link
Roku sold 1.5 million boxes last year , 25% below expectations
The last report seems inconsistent (how can total in 2011 be 2.5M AND total since 2008 be 2.5M. Perhaps the number sold in 2008, 2009 is small?
Taking the release information from wikipedia:
Roku DVP (N1000) May 2008 Oct 2009
Roku SD (N1050) Oct 2009 Sep 2010
Roku HD (N1100) Nov 2009 Sep 2010
Roku HD-XR (N1101) Oct 2009 Sep 2010
Roku HD (2000C) Sep 2010 Jul 2011
Roku XD (2050N, 2050X) Sep 2010 Jul 2011
Roku XDS (2100X) Sep 2010 Jul 2011
Roku LT (2400X, 2450X) Nov 2011
Roku HD (2500X) Apr 2012
Roku 2 HD (3000X) Jul 2011 Apr 2012 ?
Roku 2 XD (3050X) Jul 2011
Roku 2 XS (3100X) Jul 2011
maybe 1Million sold of first generation devices through mid 2011
maybe 1million sold of second generation devices after mid 2011 (total guess).
maybe a remaining 500K of first gen devices sold in 2008, 2009 and Roku LT/HD sold in 2012
If we're seeing 1.5 million per year, then we might now be at about 500K units sold in 2012, perhaps less.
And, aren't all boxes automatically upgraded if they are connected? (and if they're not connected, it'd be hard to operate). So any devices out there will be running the latest of whatever they support. I think that's 3.1 or 4.8 (or 4.7 in the UK right now).
Making these assumptions, we're at 1500K at 3.1 or below, and 1500K at 4.1 or above.
So, 50% old vs. new.
Subtract out broken and unused, perhaps that slightly favors the new devices. Maybe 60% on firmware 4.7/4.8 (total guess)
How's that for just answering with almost no information? 🙂
Anyone have any additional information or corrections?