I have been frustrated in trying to get an Ambilight solution in the US. Phillips doesn't sell any of the TVs here and expensive third party solutions like Dreamscreen have a ton of drawbacks like not working with the built in TV apps.
So I think the best solution is to add in Phillips Sync support to the Roku TV so that it works with any entertainment area someone wants to setup.
But there doesn't seem to be a graphics API or way to develop directly on the OS. It looks like the tools for making channels isolates the channel from everything else.
Is there something I am missing? Is it currently possible to add features to the TV and if not, is that type of dev support coming?