Roku
Roku's privacy policy states that the company will collect "your search history, search results, audio information when you use voice-enabled features, channels you access (including usage statistics such as what channels you access, the time you access them and how long you spend viewing them), interactions with content and advertisements, and settings and preferences."
Roku says that it shares data with advertisers "including ads that you view within Roku's Channels and Third-Party Channels, as well as ads included in content that you view through your Roku TV's antenna and connected devices."
Here's what you need to do to limit or disable some of the tracking.
- From the main Roku menu, open Settings and head to Privacy.
- For Advertising, make sure that the box Limit ad tracking is checked. This stops Roku from personalizing ads and sharing viewing data from streaming channels for the purpose of measurement. Roku will let channel providers know that you prefer not to have personalized ads, but according to Roku, it is up to the providers if they honor your preference or not. Likewise, "Limit Ad Tracking" will not stop individual channels, like Hulu or Netflix, from collecting their own data on your usage or passing that info on to other parties.
- For those Roku devices that come with an embedded microphone in the remote, you can go to Microphoneand then Channel Microphone Access to choose how a channel gains access to the microphone. You can always allow them access, never allow them access or have a prompt pop up and ask for permission to access the microphone. With the Channel Permissions button, you can manage the permissions for each individual channel.
