I agree that ROKU is a great product and I also understand that ROKU needs commercials, but 8 minutes of content and 2 minutes of the same commercials is ridiculous!! In a 90 minute show, that amounts to 11 breaks with minimum of 44 commercials adding 22 minutes to the whole thing. Even over the air TV doesn't do this. It completely destroys the continuity of the program and I have shut it off more than once as I became disgusted, which by the way doesn't put the advertisers' messages in front of me - again! Frankly, with this type of advertising I am not inclined to entertain buying what they are selling. I don't see that having 1/2 the number of breaks will make the advertising any less effective. Also, since I have paid extra to have Britbox, why do I have to endure the same commercial interruptions when watching their content? Does anyone else feel this way?