Purple logo tags: what is their purpose?
Appears to just be a unique form of branding.
Here are the trademark application/document history regarding the tags. (used since 2010, applied for trademark 2014) https://tsdr.uspto.gov/documentviewer?caseId=sn86372745&docId=ROA20150618173955#docIndex=21&page=1
Here is an article discussing the tags and a Roku response in application process that the tags serve no real functional purpose other than branding. https://www.duetsblog.com/2015/06/articles/trademarks/purple-colored-fabric-tags-attached-to-remote-control-found-inherently-distinctive/
“The Examining Attor ney requested additional information and responses to inquiries regarding Applicant’s mark. Applicant responds as follows: 1. The purpose or function of the purple fabric tag is to be a label for the goods, just as a fabric tag is used as a label for articles of clothing. 2. Attached is a screen shot from Applicant’s website showing the mark as used on the goods. 3. To the best of Applicant’s knowledge and recollection, no others in Applicant’s industry use a fabric tag as a source identifying label or indicator of origin on the housing of these consumer electronic devices. Applicant is unaware of any goods in its industry that use fabric tags appended to the housings of the goods. 4. The function, purpose and cost of Applicant’s goods are unaffected by Applicant’s appending of a fabric tag on the goods. The fabric tags offer no particular functional or cost advantage of any kind. They merely serve as an inherently distinctive indicator of origin given the uniqueness of having a fabric tag appended to the housing of consumer electronic goods such as those produced by Applicant and those in its industry.”
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Good question. 👍
