brand new roku express keeps starting over setup process after connecting to wifi
If the suggestion from renojim doesn't fix it for you ...
When the setup fails to complete here are a some things that some people have found to work for them. They may not be universally successful, but they are at least worth a try.
Easiest to try, so try this first: Restart your router, even if other devices on the network are not having problems. When your router has completed its startup, try repeating your Roku setup.
Try using a different WiFi network to do the update - perhaps via a WiFi hotspot on your mobile phone or by taking it to a friend's house - and see if it will complete the startup. If successful, then redo the WiFi connection to use your intended WiFi network via Settings > Network > Set up connection. Why this works, when it does, I haven't a clue.Moving the USB cord from the TV to a USB power adapter worked for me.
