I'm not critical of the Roku model and truly not trying to get something for nothing. I hold the highest regard for this model. I'm merely suggesting that in order to facilitate the widest amount of rights holders to make their content available to Roku users in the shortest amount of time, they make the process easier by giving some very high quality templates which become the "gold standard" in terms of interface versus a base example.
The primary purpose of opening up the Roku channel store was to encourage a wide variety of content. My suggestion only facilitates that goal.
The big difference between the Apple App store is that you have thousands of different types of apps that range from navigation to shopping so a couple templates will not work. My guess is that a big chunk of Roku developers are building the same type of interface - similar to amazon VOD and Netflix. search, select and play. Why have 50 developers spending months doing the same thing - some well and some poorly? rg