I totally agree. As a content creator, we don't want to reinvent the wheel. We simply need to "repurpose" the video into a Roku friendly form.
In that regard, there are basically two types of content creators: those that give it away for free and are advertiser-supported (like Revision 3) and those that charge a fee and require the user to pay directly.
Ideally, there'd just be a template with easily customizable options in XML for those two scenarios. That'll be the majority of the content creators, and it would help Roku easily -and quickly- expand their channel listing.
We've discussed giving away a Roku box a day... (and continuing to give away one a day) for MONTHS, but it certainly seems like we're fighting an uphill battle in getting a channel created which would then build interest in the Roku box.