Paid Sponsors/ Ads feedback

I realize Roku appears to like bending over and spreading for their paid sponsors like Disney+, But why do you persist in showing me full-screen ads when I first sign on instead of going immediately to my Home page? Don't you think you've littered the site with enough ads? I've already paid for Roku, I am not in the least bit interested in helping you to fill your coffers because you're greedy. Now stop.