Solving playback issues

Help with audio & video playback issues, TV display type recognition & compatibility, HDCP messages, troubleshooting playback errors, advertisements, and resolving power issues.
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Level 7

Roku Speaker Sound

We have a TCL TV with Roku built in, and we also have the Roku wireless speakers. 
I just saw an ad for the Roku Soundbar and what struck me most was the audio in the commercial was the best sound I’ve ever heard from my Roku speakers! 
Can anyone explain why that could be? No streaming service (and we have a ton, and 1gbps fiber service), or DirectTV broadcast sounds as good as the 15 second commercial for the Roku soundbar. 

Looking for insight. Thanks!

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