The example in the encoding guide is a bad one, as it's a 15:9 video, in which case you would want to scale to the horizontal resolution. If you scaled to the full width of your particular content, you'd end up with 1920x1444, which would result in wasted bandwidth usage delivering an extra 364 lines of resolution, and would ultimately result in lower picture quality, because the Roku would have to scale it down. I think the general rule of thumb, in the case of 16:9 and 4:3 content, would always be to scale to the native vertical resolution.
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