Channel crashing on open after update published

Our Roku channel has worked great to date. Today, we had a recent update published. After upgrading (or clean installing), the app splash shows, then i'm returned to the Roku app page. 

If we sideload the updated app, it works fine. 

It clearly passed Roku automated QA.

The only issue we know of is that we didn't correctly increment the build number. Could not incrementing the build number cause this behavior? 

Appreciate any insight.