Do you have a model with a SD card slot? If you have an SC card inserted, try removing it. An SD card that has gotten corrupted can prevent a Roku from advancing beyond the bouncing R-O-K-O letters startup screen.
For a Factory Reset, the reset button has to be depressed for at least 30 seconds.
Roku Community Streaming Expert
I am not a Roku employee, only a user like you. Please, no support questions via private message -- post them publicly to the Community where others may benefit as well.
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