Remove 'On Now" row from home screen?

Same question. How do I get rid of this garbage. As it is I'll never buy anything with the name Roku in it again.

Definitely, This is most annoying update Roku has implemented without any thought on how it negatively impacts UX. 

Why is it that EVERY OTHER ICON on the home screen can be modified or eliminated; that there's an asterisk (*) available for MY opinions and desires for MY television to be paramount, but there's no such option for the icons on the newly added line, "On Now?" How dare Roku change my home screen without my permission? I don't want the default top-line line up to be THEIR preferences in MY home, on MY device.

Call me paranoid, but I'm sick of some other entity or country trying to decide what I should consider important or desirable. This is no better than the map program on my phone telling me to turn around and drive 2 miles out of my way just so I can be led down Restaurant Row, when I'd much prefer the less-traveled and more-direct route to my destination.

Yes, so in the future, Roku, when you decide to add a new "feature" to your devices, maybe don't assume that people are going to like and/or use it. You essentially added an extra step to pretty much every single person's experience with your device that makes it less efficient, more annoying, and consumes more bandwidth for zero benefit. You've single-handedly worsened your product's value across the entire product line for a vast majority (I'm assuming) of your users. The simple addition of a "remove this bar" using the options button would have eliminated all complaints while still giving some portion of your user base a new feature. I'd consider this a top priority to remedy if I were you, because as it is now, I will never recommend Roku to anyone or purchase another Roku product in the future.

Glad I’m not the only one! My Roku already struggles when starting up and will restart on its own so having to load something from the internet really messes with the start up even more. And it’s incredibly annoying it’s above my apps that I want and have placed in a certain way that I like. Do not like at all. Don’t force anything on me, give people the option to do what they please with their home screens. SMH. 

Hi, Community users.

Thanks for letting us know about your experience regarding the new Roku Home Screen interface, and we're sorry to hear about the trouble. We'll go ahead and forward this to the team for review and consideration for us to develop improvements to make the Roku streaming experience even better.

Once again, we appreciate your feedback, and your input is valuable to us.

Wishing you all the best,
Kash

I AGREE!! GIVE ME THE ABILITY TO TURN THIS OFF.   Also, let me be able to manage which "on now" channels I want to see.  I don't want to see any Anti-American CNN or MNBC news channels on my home screen.

I was going nuts trying to get this “on now” **bleep** off my menu. Glad it’s not just me. Hey Roku….ether get rid of this or give us a way to delete it. 

I'm casting my vote to remove the on now From the home screen. It was not broke before you fixed it. I am so tired of my services constantly updating the home screens to confuse me and make me have to search for what was there before.

Agreed on the disgust of the "feature creep" which we cannot remove. Most of us take the time to tweak the home screen to exactly how we want to use it and now suddenly there's this "On Now" bar that cannot be removed or re-positioned.  The bloat on the home screen is becoming intolerable and and has me re-thinking on Roku.  My AppleTV has kept the screen clean and I'm relying on it more and more to keep it simple.  I'm less and less enthused about using or recommending Roku to others.