As with how the setup process currently plays out, almost everyone who buys a Roku Ultra in Canada will accidentally setup a Roku USA account during the setup process. Upon doing so, you'll notice the device asking you for a 5-digit zip code, which Canadians don't have. Upon ignoring this, you will think you've setup your Roku device just fine until you try to watch the Roku Channel or Live TV, only to find that these won't stream due to geotargeting. I wonder how many Roku devices have been returned because of this? On the other hand, Youtube or other accounts will still work because they are already registered in your country as they follow their own regional settings based on how you set them up with your email long ago.
I am requesting that Roku please implement an option for those who followed the on-screen directions and "accidentally" setup a Roku USA account to let it switch to a Roku Canada account. You can substitute Canada for any other country. Roku's current circumvention for this is archaic and unacceptable. In short: use a new e-mail address and manually create a Canada Roku account (this alone is easy to goof up), run a factory reset on all your Roku devices, and spend a few hours to set them up all over again with this new email.
Roku admin: How about creating a regional setting (country) associated with a user's Roku account that can be switched online? This will clear up the mess you created with the account creation process and massively simplify the process for users who move across country lines. Even PC CD-ROM and DVD-Players allow users to switch their regional settings (up to 5 times, I think).
