I just signed up for Hallmark Movies Now (free trial + Annual), but every time I try to play a movie it asks for subscription. When I click subscription, it says it's already been purchased. What am I missing?
That's one of those channels/apps that has two ways to access it - through The Roku Channel and via the standalone channel/app on your Roku Home Screen. If one doesn't work try the other.
Standalone:
https://channelstore.roku.com/details/f51ec27fd29492c1fa58fe9afd7a73e9/hallmark-movies-now
The Roku Chanel:
https://channelstore.roku.com/details/cca8151de08451c477c322d5e27cea3d/the-roku-channel