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Why arbitration agreement?

Hi, I was shopping for a Roku for my wife when I saw this: https://docs.roku.com/published/disputeresolution/en/us

We (you and Roku) both agree that all Claims will be settled by binding and final arbitration (not in court

Why does Roku do this?  Arbitration agreements are terrible for customers, and I'm not planning to buy as a result.

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andyross
Roku Guru

Re: Why arbitration agreement?

I would bet most all devices from the major companies have similar "contracts".

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