Roku doesnt sell USB sticks.
They do sell HDMI sticks (and boxes) powered by USB.
You might want to clarify the name/model # of the device you bought.
1) If you purchased a Streaming Stick+ (or other model) and connected it to HDMI2, make sure you have it powered with the supplied USB AC adapter - NOT your TV's USB port(s) - try again
2) Use another HDMI port - try again
3) Use another TV - try again