@RTopper
When you get to the "Activate your Roku player" screen, you will need to use a web browser on a computer/laptop/phone, etc in order to link to your new Roku Account (Follow the on-screen TV prompts and use the activation link sent to your email.)
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You can review setup in this link and watch short video. Step 4 covers the Activation process.
(https://community.roku.com/t5/Getting-Started-Setup-How-to/Setup-Help-Getting-Started-with-Your-Roku...)
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You can also use this Support article (How to activate or link your Roku® streaming device).
Roku Community Streaming Expert
Just another Roku user... I am not a Roku employee.
Insignia RokuTV, Ultra 4660, Premiere+ 3921, Express 4k+ 3941, Streambar 9102