It has to be more than 30 seconds, and it has to be powered when factory resetting. You will have to re-pair the wifi remote to the Roku to set the language and go on from there. Do this with NEW batteries!!
Edmund Roku Community Streaming Expert
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The roku just turns on and the logo bounces. I have tried to hold the reset button for 10 seconds, 30 seconds, 60 seconds, etc. and it just goes to black. When I unplug and plug back it in, it is bouncing.
Just appears to be dead.
Any ideas? The warranty form online errors out too...