@Budgetguru25
Appears that a quantity of two (2) is selected by default when you add it to your cart. If you change it to one (1) then the price is reflected correctly. (could just be a glitch, though).
You are correct. When the 16' is selected, it really should be showing a quantity of 1, not 2 by default.
However, the 16' is 22.99, while the 32' light strip is 44.99. (make sure you are selecting the 16').
https://www.roku.com/products/smart-home/lights/roku-smart-light-strip-se?bundle=LS1016R
click on image to enlarge.

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