You'll need to define a "Series" feed item with "Seasons" or "Episodes" to accomplish that. The result will be a thumbnail that depicts the Series. When the viewer clicks the thumbnail, he/she will see more thumbnails that represent each season/episode of the Series. Clicking an episode item will stream the video.
FREE Windows desktop software for creating BIF (Trick Play), Direct Publisher (MRSS, JSON), and FireTV feeds @ GitHub/rrirower. No programming knowledge required.