Hello
I do not see the on-screen setup and activation on my tv
wi-fi connection has been done language is set and latest
s/w downloaded.
After this nothing on screen but ROKU repeating, repeating, etc.
I have tried the setup steps twice.
What is going on?
Try to factory reset you stick and start over:
https://support.roku.com/article/208757008-How-to-factory-reset-before-returning-selling-or-gifting
Or maybe that's what you meant by "tried the setup steps twice" in which case I apologize.