My roku express was working fine until last night. It reset itself then got hung up on the Roku loading screen with the white circle. Tried multiple things to fix it and nothing worked (switched HDMI, unplugged from wall for an hour etc). I even tried the factory reset which seemed like a regular reboot and still got hung up on the loading screen. I held the reset button for 10 seconds and 30 seconds but the Roku would always reboot after I held the button in for like 5 seconds with the same result.
I wonder if you had some sort of power spike. Since it won't factory reset, my guess is it's defective for some unknown reason. If it won't reset, I don't think there's anything further that you can do.
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