The only thing you may need to do different is to press the Reset button for at least 30 seconds. A Factory Reset will properly occur if that is done. Less than that and it may not be a full Factory Reset.
DBDukes Roku Community Streaming Expert Note: I am not a Roku employee.
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This is my first time experiencing such terrible support from a well known company that I had to share.
I posted about the issues I was having with my Roku Express 2 weeks ago and was told by @RokuDanny-R that customer support would contact me (@RokuMary-F did not even reply to my messages). They haven't. I sent another message to Danny and have not heard from him again either.
The lack of a phone number or email to contact customer support is unacceptable in 2021 anyway. But forcing paying customers to ask for support in a 'community' forum is even more unacceptable.
Even if it is a cheaper product, if you are selling it, you have to provide decent support to customers. I will not be buying from Roku again and I will make sure that whatever product I buy in the future has at least the contact information of someone to talk to for support. Lesson learned!