Getting Started - Setup & How-to

Help getting started with Roku devices, including setup, connecting your device to your TV, linking a Roku device to your account at my.roku.com/link, adding channels, subscribing to services, and more.
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CanMan14
Level 7

What exactly is Roku tracking and selling about our viewing habits?

Hi folks, just recently noticed the Privacy -> Advertising setting on my Roku's.  The concerning part is the mention (after pressing "*" as instructed) about "... viewing data ... from streaming channels on the Roku device ...".

Does this mean that prior to me finding the limit ad tracking checkbox they were tracking what shows I was watching within the apps?  Would hate for the world to know I watch The Marvelous Mrs Maisel ! Smiley Wink  And jokes aside, what is the RIDA (Roku ID something) and is it sufficiently anonymizing the data it was collecting?

Moderately concerned on the privacy front here.

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2 Replies
Tajson
Level 7

Re: What exactly is Roku tracking and selling about our viewing habits?

"CanMan14" wrote:
Moderately concerned on the privacy front here.

Nielsen is trying enumerated in multiple ways with online streaming and Roku might want to "inform" their customers of their usefulness.
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CanMan14
Level 7

Re: What exactly is Roku tracking and selling about our viewing habits?

+Roku folks, can you explain this situation in plain/simple language?  The wording in the menu options looks like intrusive.
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