Getting Started - Setup & How-to

Help getting started with Roku devices, including setup, connecting your device to your TV, linking a Roku device to your account at, adding channels, subscribing to services, and more.
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Level 7

No activation upon startup.

We purchased a Roku Express  and followed the instructions for start up. It came right up to the Home Screen, it never went through a setup or activation. It recognizes our remote and it has connected to our wifi but it never asked for an email address, we never got an activation code or PIN setup. Although I have a Roku account, it says no  device is connected. I was wondering if it was possible that this Roku had been previously purchased, activated and then returned to the store? 

Regardless, we have tried a factory reset by holding in the reset button for 30 seconds. It didn't make any difference. Any help or advice would be greatly appreciated. I've spent 2 hours trying to figure this out.

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Community Streaming Expert

Re: No activation upon startup.

From the home page on your Roku: Settings > System > About.  The email address shown is the one associated with the Roku account to which it is linked. 

If the address is not yours, which it shouldn't be since you say you didn't enter one, this means the Roku had already been set up then returned to the store where it was sold again as new.

You were on the right track when attempting a Factory reset.  Factory reset is accessed from the Roku home screen via Settings > System > Advanced system settings > Factory reset.  (It can also be done by holding the reset button in for no less than 30 seconds - I'd suggest going 40 seconds just to be sure.)  Either way should clear out the unit's memory and you can set it up again as though it were a new unit right out of the box.

Roku Community Streaming Expert
I am not a Roku employee, only a user like you.
Streaming Stick+ 3810 | TCL Roku TV 43S245/C107X | Streaming Stick 3600

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