Getting Started - Setup & How-to

Help getting started with Roku devices, including setup, connecting your device to your TV, linking a Roku device to your account at, adding channels, subscribing to services, and more.
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Level 7

New ROku express stuck on loading screen

Hello I just got a Roku express today and I plugged it up and everything and it’s been on the loading screen for the longest. I’ve reset it so many times still nothing. Help?

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Roku Employee
Roku Employee

Re: New ROku express stuck on loading screen


Thanks for the post.

Please make sure when performing a factory reset that you are holding down the reset button for 30 seconds, regardless of what is happening on the screen.

If you are still unable to resolve the issue, please send me a PM with your Roku account email address, and include the serial number on the Roku device. I'll be able to assist you further from there.



Danny R.
Roku Forum Moderator
Level 7

Re: New ROku express stuck on loading screen

Hi Danny, my roku goes through the bouncing letter logo and then my screen says no signal I restarted it over and over and over to no avail

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Community Streaming Expert

Re: New ROku express stuck on loading screen

Are you using the supplied power adapter?  If you're using your TV's USB port for power it may not be sufficient.

Roku Community Streaming Expert

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