Help getting started with Roku devices, including setup, connecting your device to your TV, linking a Roku device to your account at my.roku.com/link, adding channels, subscribing to services, and more.
When activating your Roku device, you should follow the Quick Start Guide and complete the on-screen instructions to connect your Roku device to the internet. Once this is complete the Roku device will display a link code on the screen to link your device to your Roku account.
For more information regarding linking your Roku device, please see our support page: How to activate or link your Roku® streaming device
Roku used to require entering a link code on your Roku user web page. But they've changed that and now you simply enter the email address used by your Roku user account, and they send a link to click that completes the registration. If your Roku is connected to your account and everything is working properly, there's no need to look for a code. You won't find one.
If you are having problems getting a new Roku linked to your account, please provide more details, such as the Roku model number and where you are in the setup process that you're stuck at.
Dan Roku Stick (3600), Ultra (4640), Ultra (4670), Ultra (4800), Premiere (3920), Insignia 720p Roku TV, Sharp 4K Roku TV, Nvidia Shield, Windows 10 Pro x64 running Serviio and Plex on a wired Gigabit network.