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dave999z
Binge Watcher

Why does Roku call Apps "Channels"?

It's such an odd convention.  "Channel" means "a band of frequencies used in radio and television transmission, especially as used by a particular station."  HBO is a channel.  HBO Max is an app with a menu of on demand streaming content.  The Disney Channel is a channel.  Disney+ is an app with a menu of on demand streaming content.  YouTubeTV is an app that contains a bunch of live channels and a menu of on demand streaming content.

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6 REPLIES 6
makaiguy
Community Streaming Expert

Re: Why does Roku call Apps "Channels"?

Couldn't agree more. But that's the terminology they started with, and a few million units later, they're not likely to change.
Roku Community Streaming Expert
I am not a Roku employee, only a user like you.  Please, no support questions via private message -- post them publicly to the Community where others may benefit as well.
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Streaming Stick 4K+ 3821 | Streaming Stick+ 3810 | TCL Roku TV 43S245/C107X
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renojim
Community Streaming Expert

Re: Why does Roku call Apps "Channels"?

It was obviously used to confuse people and make them think a Roku could give them "channels" just like their expensive cable package.  In the early days of Roku they would advertise, "Over 100 channels" or some such nonsense.

Roku Community Streaming Expert

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37mediagroup
Roku Guru

Re: Why does Roku call Apps "Channels"?

It was a decision made early on to entice & not scare off older users. Around 2010, when the Iphone & Roku were new, 'apps' seemed like a confusing thing to use on a Iphone, that the elderly wouldn't wanna dabble in. Confusing to install, sign up for, download, 'Whats an app?'

10 years later, most people yeah use smartphones, even boomers.  but as mentioned, they're too far in at this point & the easy peasy process of a 'channel' being easy to watch still sticks. Subliminal, but I think there's something there.

Iona-D
Roku Guru

Re: Why does Roku call Apps "Channels"?

Expanding on inaccurate names or labels.  I vote for the elimination of calling apps "channels."  I wish to think of them what they actually are "applications."  A nice way of accessing the content or activities you want to do online no matter what. 

Even the elderly has adapted to this New World.  I know I have as an old person.

boogernose
Roku Guru

Re: Why does Roku call Apps "Channels"?

They were going to call them 'Burningnavallints' but realized

too many people would ask stupid questions.

---A problem clearly stated is a problem half solved---.
kcm52
Reel Rookie

Re: Why does Roku call Apps "Channels"?

They REALLY need to change their terminology. The other thing that streaming services have destroyed is the phrase 'Live TV'. Aarrgh!