Community discussions

[jeffrok]

I'd love to know at which point Roku inserts their own ads into premium channels.

Go ahead, explain when and how this happens. I'm all ears.

[lesmikesell]

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@jeffrok wrote:

I'd love to know at which point Roku inserts their own ads into premium channels.

Go ahead, explain when and how this happens. I'm all ears.

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Here is how it works:

https://developer.roku.com/docs/direct-publisher/tutorial/implementing-ads.md

And maybe we'll see peacock allowing that, maybe we'll never see peacock on roku...

https://www.fool.com/investing/2019/10/10/roku-is-running-out-of-places-to-show-ads-and-at-t.aspx

[jeffrok]

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@lesmikesell wrote:

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@jeffrok wrote:

I'd love to know at which point Roku inserts their own ads into premium channels.

Go ahead, explain when and how this happens. I'm all ears.

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Here is how it works:

https://developer.roku.com/docs/direct-publisher/tutorial/implementing-ads.md

And maybe we'll see peacock allowing that, maybe we'll never see peacock on roku...

https://www.fool.com/investing/2019/10/10/roku-is-running-out-of-places-to-show-ads-and-at-t.aspx

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I'm referring more to HBO Max, who doesn't have ad breaks.. 

[lesmikesell]

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@jeffrok wrote:

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I'm referring more to HBO Max, who doesn't have ad breaks.. 

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And maybe that's why we can't see it on rokus...   The people in control of what plays on roku would prefer that you watch something that shows their ads.   I think most viewers will use another device instead, perhaps switching permanently, but it is their game to play.

[StreamerUser]

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@lesmikesell wrote:

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@jeffrok wrote:

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I'm referring more to HBO Max, who doesn't have ad breaks.. 

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And maybe that's why we can't see it on rokus...   The people in control of what plays on roku would prefer that you watch something that shows their ads.   I think most viewers will use another device instead, perhaps switching permanently, but it is their game to play.

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https://www.cnbc.com/2020/05/27/hbo-max-with-ads-to-launch-in-2021.html

https://www.pcmag.com/news/hbo-max-to-include-ad-supported-tier-live-tv-in-2021

Obviously the near-future ad-supported tier has ads, and ad cuts/insertions obviously would be/is in contention, and has to be/is being negotiated (along with  sub reselling etc) now (they arent going to do all this over again in 6-9 months when the ad-supported tier is released...).

[demsd]

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@lesmikesell wrote:

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I've seen the same from other places, but probably from the same source that may or may not be correct.  But it doesn't really matter whether they want to insert their own ads or get a big cut of the revenue from the content provider's own ads.   Whatever they are asking in return for not providing anything is clearly too much.

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Roku is providing the platform and nearly 40 million active monthly users [that's 480 million annually for those not keeping count]. They could start charging the end user [you] a monthly fee to access the platform, which you and the other Roku Community Criers would also cry about because none of you are ever happy unless you are complaining.

[demsd]

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@lesmikesell wrote:

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Here is how it works:

https://developer.roku.com/docs/direct-publisher/tutorial/implementing-ads.md

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You and the others clearly have not been reading what myself and others have been saying. We have mentioned the 70/30 ad share, which is the issue. Roku typically takes 30% of ad revenue. Peacock TV would only have to give up a 15% share of that ad revenue. They said it was too much. NBCUniversal wants to set the terms. NBCUniversal knows that is not how it works. Roku doesn't have Peackock TV because NBCUniversal wants all of the cake.

[lesmikesell]

No, they took my money when they sold me the device under the pretense that it would be under my control after the purchase.   They can abandon it like google did with their google-tv (pre-android) devices but they can't decide now that I have to pay again to use the hardware.

But, the real point here is that they aren't making any more money showing ads when it is turned off because we've been forced to buy something else to see what we want.

[demsd]

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@lesmikesell wrote:

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And maybe that's why we can't see it on rokus...   The people in control of what plays on roku would prefer that you watch something that shows their ads.   I think most viewers will use another device instead, perhaps switching permanently, but it is their game to play.

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Explain Epix, Starz, Showtime, Cinemax, HBO, Shudder and the other ad free premium channels? You can get HBO, but not HBO Max? Explain that, slick.

[lesmikesell]

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@demsd wrote:

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Roku doesn't have Peackock TV because NBCUniversal wants all of the cake.

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Note that everyone with a Comcast/Xfinity internet connection (the biggest single provider) will have access to a streaming device that includes Peacock whether roku wants to play or not.     If you have cable service their X1 set top boxes have it as an app, and if you are internet-only you get a similar 'flex' streaming box.