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Give people an Account Credit equal to most of the cost of the hardware if opening a new account!

Roku needs to drive new accounts, and it seems completely feasible to simply give people a Roku account credit equal to the cost of their hardware if a new account.

ARPU will more than make up for the already negative margin on hardware sales.  This will drive account growth.  Give away the hardware for new accounts!!!!  $20 to $40 for a stick??  It is a no-brainer!  Throw some simple catches to the is added to account after 2 months of a new account?  50% credit for any movie or subscription cost as incurred?  Easy to find a sensible and minimal cash flow impact method of providing such a credit.  Very short-term hit to ARPU, and a long-term boon!!   Clearly account growth is critical here for international expansion.  Please do it!!

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