Per the itvX Wikipedia page, the service area for itvX is "United Kingdom except northern and central Scotland (ITV1 programming)
United Kingdom (ITV2, ITV3, ITV4, ITVBe, CITV and licensed programming)". There is no mention of the US.
Can you provide a link to the page where itvX is advertised on the Roku website? I am in the US and a search for itvX on the Roku Channel Store comes up empty, although there are a number of other channels where itv is part of their name.
Roku Community Streaming Expert
I am not a Roku employee, only a user like you. Please, no support questions via private message -- post them publicly to the Community where others may benefit as well.
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