This seems to have gotten worse rather than better. And the repeat ads (sometimes in a block of 8!) are driving me crazy. Also if you pause the program for any length of time, it goes back out to the home screen, forcing you to start it again, usually not remembering where you are in the program, forcing you to fast forward back to that point and then get hit with, boom, another set of commercials.
I've written History about it; we'll see if they actually do anything about it. I'm on the road to deletion, too.