Considering there are over 90 million Roku devices out there, they are counting on the other users to notice. Even if there are some users complaining, there will be some that will check out the ad based on curiosity, which does exactly what they want the ad to do. There have always been outrageous, cringe-inducing, and/or annoying commercials (anyone remember the Whazzzuppp beer commercial) and that will never change as for a certain audience they get attention. For some people that will be annoying, others ignore it, and others will find it amusing and pay attention to what they are selling. It is those individuals that the advertisers hope to reach. I personally ignore most commercials, annoying or not.