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ITVX not available on Roku Express 4K Stick

I have just purchased a 4K stick and set up a new account.  I'm located in the UK with Virgin as my ISP.  Looking in the APP store, ITVX is greyed out and not available to add the channel.  The ITVhub app advertised on the Roku box redirects to the unavailable ITVX app.

Is the ITVX app available for the Express 4K stick?  What do I need to do to install?  If not, when will this be fixed?


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