Well, they are moving in a direction. "Chugging along" would indicate they are moving onwards but the stock charts indicate that their decisions cause them to trend downwards.
I am not kidding myself: when the retail investors (speaking of the stock market) witness bad management decisions the stock prices reflect that nearly instantly.
We need to encourage Roku to get rid of bad management (such as the ones who made the poor policy decision to cut out the Hastack News Screensaver).
When they fire these managers, and replace them with wiser mangers, it provides a boost to investor confidence.
Roku needs to admit their mistakes, fire managers who make poor decisions and put a plan of accountability to customers and investors in place.
This is not my first rodeo with public companies and forum posts.
I warned Evernote and LiveScribe of their management stumbles months before the broader investor market got wind of the issues and they failed to respond.
What then ensued was a broad outcry across many media platforms. Investors joined in on the campaign against them until they humbly acknowledged their poor decisions.
I want Roku to be an enduring success story. I hope they listen to advice:
Fire the bad managers (such as the policy directors evolved with the Haystack News issue), acknowledge your bad decisions, plead with the investors to forgive you and promise not to take the market for granted again.
Again, I refer to Bud Light Beer. What manger is so stupid not to do a test market before forcing a new marketing campaign on the public. It backfired on them to the tune of a $17 billion hit on their corporate funding.
Roku needs to smartern up and quick!
I sure hope they listen.
