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You Tube Increased the number of ADs...Increased cost of Ad-free plan
So now on You Tube there are more ads, longer ads, ads you cant skip in seconds,multiple ads in a row, ads cutting into long You Tube videos. Also, think You Tube is now doing that trick, where the ADs are louder than what you watching If you want to escape You Tube's Ad torture and go to a pay plan, YT's monthly plan went up.
Anyone who has experience with had cable/ satellite, you know the Ads will increase even more and the Monthy plan will increase even more in the future.
In the middle ages a poet said 'All good things come to an end' First couple of years You Tube was a good thing which has come to an end.