Services like Roku must license their programming from the program owners. These licenses typically limit the geographical region(s) in which the programming can be shown as well as the time limits of the license. When the license runs out the programming must be removed from the service. Often these licenses may grant exclusivity privileges so that competing services may not obtain licenses for the same material while the first license is in force.
That's why programs and seasons may come and go on any one service and can jump around among competing services.
Where services like Roku often fall down is in not giving adequate warning when a carriage license is nearing its expiration and the programming will be removed.
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