Roku Ultra on Samsung Smart TV - Getting to Home Screen When Powering On

I just bought and connected a 2024 Roku Ultra to a Samsung Smart TV (newish... less than a year old).  When I power on the TV, it shows the Samsung Home Screen.  If I do nothing, after 30 seconds or so, the screen switches to the Roku Home Screen.  If I hit the Roku ok button, the Roku Home Screen appears immediately.

On my other tvs, when I power on, the screen goes immediately to the Roku Home Screen.  Any ideas for bypassing the Samsung Home Screen entirely?

Everything works fine once I get to the right Home Screen.