They are not just losing customers but they will soon be losing retailers, at least in Europe and UK.
When we buy anything our contract is with the retailer, any breach of our common laws (including legislation and case law decisions) is an automatic breach of contract. So a customer may go back to the retailer and demand a refund if GDPR has been broken.
Roku breaches GDPR by not providing a means to firmly opt out of their data being shared, such an objection must be respected and we do not recognise any alleged "legitimate interest" of the marketing networks that "partner" with the likes of Roku.
GDPR allows for a fine of up to 9% of worldwide turnover, which is why the likes of Google, Apple and Meta are shi'ite scare of it.
I will shortly be raising my complaint with both the EU and UK regulators who enforce this action, they do not need to go to Court and they have very limited scope for appeal.
It us fundamentally unfair to not give the customer an option to decline at the point of sale, terms such as these need to be made prominent and can't be buried in terms and conditions,
The terms shown in the Roku device are illegal because they offer no opt out, never mind consider them before making the decision to purchase, the fact that they are changed without sufficient notice makes it even worse. Roku simple can't presume consent and can't say if you continue to use the product you are deemed to have consented,
Our children are also subjected to the same data collection, again illegal, they are too young to legally consent.
Roku needs to have an iron clad method of opting out and it needs to show it is enforcing it when we select the option. We have already seen how when you say "forget a remote" it still remembers and just does not display. We have to assume the same when we hide "what to watch" I will be testing this for the evidence I submit to the regulator.
Roku has severely damaged it reputation by selling it's soul to the data collectors and so called partners, they need to provide fit and proper opt out options because once the retailers realise that they will be forced to offer refunds on Roku devices they will decide not to stock them,