This is why I've never bought a Roku TV... simply so I wouldn't feel too bad about the cost when I inevitably had to throw the Roku box in the trash when the day finally came that corporate greed exceeded business sense and respect for the customer.
Looks like that day may have now arrived. I imagine that the only thing complaining here will do is help Roku's suits assess how much betraying their customer base is likely to cost and whether they can afford it now or should wait a little bit longer till the betrayal is more cost effective. And, no, I don't need some fatuous AI-generated response promising to 'elevate my concerns'.
Roku might do well to remember that they only exist because people were looking for a workaround to arrogant and intransigent media titans. Fortunately, mini-PCs, which can run everything I might care about on Roku, and then some, have come down to be less money than I paid for the last Roku device I bought. So, now I've just pressed one button on my HDMI switcher and excised Roku from my environment. Be prepared for a lot more people to follow, Roku geniuses.
You may make a little more money in the short term, but not from me, and I suspect you'll be surprised to find how quickly a company can go downhill to irrelevancy from mistreating their users, especially when their products solve only yesterday's problems.
