Pairing remote to tv. Have followed instructions and continue to get the rolling logo.

Hi Dapper
Welcome to the Roku Community!

We appreciate you raising your concerns about pairing the remote with the Roku Ultra. Help is here; let's work on it.
You may restart your TV with Roku Ultra and reset it to start setup.
We do have our support article on how to set up your Roku Ultra and pair your remote. See if it helps: How to set up your Roku Ultra
If you're having trouble with setup. Please let us know so we can further provide you with assistance.
Keep us posted.
All the best,
Arvy