How to remove ads from Roku Home Screen

Hi Community users,

Did you know you can manage the types of ads displayed on your Roku streaming device? By customizing your ad preferences, you can control what appears on your Home Screen and screensaver.

Changing Ad Preferences:

To adjust your ad settings and hide specific ads, follow these steps:

1. Press the Home button on your Roku remote.
2. Scroll and select "Settings."
3. Choose "Privacy" and then "Advertising."
4. Select "Sensitive ad content."
5. Check one or more sensitive ad categories you wish to opt out from.
6. Press the OK button on your Roku remote to save your preferences.

Please note that ad preferences can only be used if Personalized Ads are enabled.

Hiding an Ad:

If you want to hide a specific ad on your Home Screen:

1. Use your Roku remote to select the ad.
2. Press the Star (*) button.
3. Choose "Hide this ad" and press OK.

A new ad will replace the one you've hidden.

How Ad Preferences Work:

Hiding an ad prevents it from appearing on a specific device. Sensitive ad content settings apply across all devices linked to your Roku account.

Exceptions:

• Video ads and ads within channel partner apps are not affected by these preferences.
• Some themed background ads may still appear to all users.

Sensitive Ad Categories:

The sensitive ad categories include Alcohol, Smoking, Gambling, Horror, Mature/Sexual Content, Medication and Supplements, Politics, Religion and Spirituality, and Violence.

Got questions? We've got answers!

• Miscategorized ads? If you see an ad from a category you restricted, it might be misclassified. You can still hide individual ads you find offensive.
• Ad reappearing? Ads can occasionally reappear due to how they're delivered. Just hide them again!
• Reached the hiding limit? Roku limits the number of ads you can hide daily to prevent abuse. This limit resets every 24 hours.

Check out the full Roku article on ad preferences How to manage ad preferences | Official Roku Support